Knowing what grabs people’s attention and what doesn’t is a key to understanding what makes a good package.

While most people can tell you if they saw a specific element in a pack, only a few can tell you what they saw first and even fewer can state which element they saw second, third etc.

Eye tracking technology helps go behind the scenes and “see” what people are actually seeing, without the bias generated by asking them about it.

Used in package testing, ad testing, website evaluation and more, Eye tracking can assist you in the following ways:

• Provide insights regarding what people ACTUALLY saw (and not what they think they saw…)

• Understand the “visual route” people take when looking at the tested object

• Identify the key visual elements

• Verify that our brand cues and important visual elements are visible

• Understand what and how to improve the pack.

Used as part of our Opto-Lab suite, Eye tracking technology helps boost and optimize your ability to improve your package performance.