Building a brand is a challenging task.

Identifying the market situation and brands’ position and choosing the right path for your brand, can be a tricky task, even to the most experienced professionals.

Having helped numerous organizations design their brand strategy, we have sat down to design our brand strategy/equity tool with few goals in mind:

• Provide insights about the category and consumers

• Provide clear understanding about the brands’ equity and its foundations

• Identify brands’ position in the category and how consumer perceive them

• Calculate and recommend the optimal strategic path for the brand.

BrandID succeeds in answering all these goals and more, providing clear vision to your brand’s success, BrandID has being helping many companies build a winning strategy, grow their brand and their equity.