At the core of every advertisement or marketing plan lies the “communication concept” that a company wishes to convey. This concept encompasses the marketing values the brand aims to promote as well as its core messages. If the concept lacks credibility or persuasion, the advertisement based on it will struggle to be effective.
Shiluv’s Idealizer model helps you identify the most effective concept for your brand and target audience. It provides a comprehensive solution for every stage of developing your communication concept—from evaluating initial ideas to selecting the winning concept. Combining qualitative and quantitative research methods with advanced interviewing technology, the model assesses the key factors essential for concept success: prominence, uniqueness, attractiveness, relevance, credibility, and motivational power. It also helps pinpoint the strengths and weaknesses of each concept.
Leveraging the insights gained from the research, extensive benchmarking, and expertise from evaluating thousands of advertising campaigns, enables you to proceed to the creative stage armed with the optimal and most effective concept.
Developing new products or services usually starts with an initial concept or multiple concepts requiring evaluation.
Shiluv’s Concept Testing methodology offers a suite of tools designed to help you identify the concept with the highest potential for success:
The model is suitable for any organization planning to launch a new product or service, ensuring the concept precisely and effectively meets the explicit and implicit needs of the target audience.
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