Advertising Effectiveness

Advertisements and marketing activities are among the primary ways brands communicate with their consumer audience today.
Evaluating advertising effectiveness is a critical tool for understanding your campaign’s performance, its contribution to brand positioning and image, and learning from it to enhance future marketing strategies.

Shiluv offers a complete suite of tools for optimizing and evaluating your advertising and marketing activities—from developing your communication concept (Idealizer) and evaluating the creative content before launch (AdWiser), through assessing live campaign performance (AdVibe and AdTracker).

Models and tools for measuring advertising effectiveness:

AdTracker – The engine behind the “Golden Cactus” advertising rankings. Measures weekly performance of leading ads and sponsorships since July 2019, providing the most comprehensive benchmark database in Israel.

AdVibe – Comprehensive, in-depth evaluation of creative effectiveness, with optional integration of Facial Coding technology to generate unique insights into your creative content.

Pre-launch ad testing: AdWiser

Why wait until after the campaign launches to identify issues in your creative execution?
Shiluv’s AdWiser model allows you to evaluate your campaign’s effectiveness before it airs.

This model checks how effectively your campaign meets the specific objectives defined in your brief, helping to optimize its performance to achieve maximum impact.

Combining quantitative research, extensive benchmarking, and advanced Facial Coding technology, AdWiser provides insights to answer questions such as:

• Does the advertisement fulfill all objectives defined in your brief?
• What exactly do viewers understand from the campaign?
• Does the campaign persuade viewers and positively contribute to the brand?
• What are the weak points of the ad, and how can they be addressed?
• Which specific scenes enhance or detract from effectiveness?
• Can the ad be shortened effectively for a 15-second version?

Leveraging AdWiser, combined with our extensive experience evaluating thousands of campaigns over recent years, ensures your campaign launches with optimal effectiveness.

Why wait until after your campaign and risk surprises?