Shiluv I²R

The leading market research company in Israel
Your partners for market research in Israel and around the world Helping brands grow and develop since 1976

Shiluv I²R is Israel’s leading full service market research institute, providing insights to top Israeli companies as well as to leading international brands since 1976. 

Our expertise lies in creating value for our clients through tailored research solutions and providing actionable insights that help them grow their business.

Our research tools.

Different tools for different tasks
We believe that in order to conduct effective market research, the research methodologies must be uniquely tailored to the specific marketing dilemma.

Our toolkit hold’s a wide range of methodologies, techniques, and research tools.

Shiluv I²R in cooperation with Keshet 12 and Israel’s advertising agencies association is providing a weekly ranking of the most effective ads on Israel’s TV. 

The winners are chosen based on Shiluv’s proprietary AdTracker tool – which ranks the top 3 out of the leading 20 ads aired the previous week. The Goldan Cactus TV award has been conducted since July 2019 and the top 3 winners are awarded each week on Guy Pines TV show.

Interviewees
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Brands from over 100 categories
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Our research solutions

Shiluv I²R offers a comprehensive suite of research solutions designed to meet your brand’s diverse marketing needs.

Brand equity (status and image)

Developing a creative concept

Advertising effectiveness

Customer satisfaction

Launch effectiveness

Copy testing

Tracking studies

Concept testing

Usage & Attitude (U&A) studies

Package testing

Employer branding

Corporate Social responsibility (CSR)

Our unique tools

Facial Coding

Seeing what you feel

Brand ID

Brand ID building a winning strategy

AdWiser

Guaranteeing your ad's success

AdTracker / Golden Cactus TV

The largest Ad effectiveness database in Israel

Eye tracking

Seeing what you see

AdVibe

In depth Advertising effectiveness

Opto Lab

Optimizing your packaging design

Let's get to know each other.

Shiluv I2R is home to 15 enthusiastic researchers whose passion for market research runs through their veins.

Itay Oleinik

CEO

Israel oleinik

Founder and President

Yonit Berkovich

Director of Operations

Sigal Mentesh

Director of Research

guy yofan

Business Development manager

Our customers

Supporting the largest companies and brands in Israel

Shiluv I²R is Israel’s leading survey and market research institute, providing insights to top Israeli companies as well as to leading international brands. Our expertise lies in creating value for our clients through research solutions and concrete recommendations that help them address the challenges of marketing and business development.

To this end, we offer the most advanced and innovative survey and research tools and the most professional research team in Israel. Additionally, we are capable of providing a range of new and unique market research (Desk Research) services to our clients, further enhancing our ability to deliver a comprehensive and holistic solution tailored to their needs.

Interviewees
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Brands from over 100 categories
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The impact of music on advertising performance

How music affects advertising performance – new research reveals how and what is needed to optimize the effect of music in ads.

Itay Oleinik

30 September

Research and Take #1 – Ai

To what extent can AI be used in market research today? What is possible and what is not?

Itay Oleinik

June 13

To Publish or Not to Publish (in War) #2

More than 100 days into the war, and many advertisers are still on the fence, unsure whether the time is right or wrong to advertis…

Itay Oleinik

22 Jan.